Despite whatever processes and advanced technology that we have in place, still the most fundamental aspect of delivering service quality is people. Our work involves human contact and we have to be able to ensure that our customers are satisfied wth the 'human' response that we provide.
The people process starts with recruitment, selecting suitable candidates with the ability, positive attitude and the temperament to succeed in a service role. It continues in the induction process, allowing time for new staff to familiarize themselves with the organization and understand what we are trying to achieve. Training is the next vital ingredient. This includes initial training for when staff first join the organization, plus on-going training to help staff keep pace with new developments and changes to existing processes.
The other important aspect in investing in people is to create a work environment where people are happy. We spend an awful of our time in the workplace and for our service to be consistently good, our staff must first be glad to be here.
The financial investment in developing our business will always be an important part of how we improve our services, but as these examples demonstrate, other types of investment are equally important.